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It’s not every day that a company like General Motors, with deep-seated roots in our community and in our economy, has to look within and find ways to rapidly adapt to a changing market.
Rather than seeing it as a daunting task, the new GM has accepted the challenge as both a necessity and an opportunity. What is emerging is a better and stronger company, focusing all of its efforts on four brands – Chevrolet, Buick, GMC and Cadillac – and heading into the new year with an exciting lineup that is raising the bar in the automotive world.
For Chevrolet, the 2010 Equinox is the perfect example of how a highly functional crossover can also be highly fuel efficient. The 2010 Camaro is turning heads everywhere it goes, with its dramatic styling and dynamic drive character. And both vehicles are proudly built in Canada, with plants working overtime to keep up with a strong customer demand.
Then of course there’s the Chevrolet Volt, the world’s first Electric Vehicle with extended range capability that enables up to 64 kilometres of gas-free driving and hundreds of additional electric-drive kilometres – ultimately changing the way the world drives.
Buick has undergone a complete redesign, with the 2010 Enclave and LaCrosse setting new standards in luxury. And expect great things from the 2011 Regal, which will usher in a new level of dynamic performance for Buick.
The level of excellence continues to grow with GMC, where performance, durability and reliability are exemplified in the all-new 2010 Terrain and the 2010 Sierra Hybrid.
And Cadillac is persistent in shattering expectations, with its multi-award-winning CTS lineup. Just take a look at the 2010 CTS Sport Wagon, which blends the versatility of an SUV with the sophistication and road manners of the CTS sedan. Or the track-bred, 556 HP CTS-V, the world's most powerful V8-powered production sedan.
Finally, for SAAB, Saturn, Pontiac and HUMMER, owners can rest assured that GM will continue to offer full-service warranties and provide only the highest quality in customer service through its extensive network of Chevrolet, Buick, GMC and Cadillac dealers.
It’s clear that in the past year, GM’s efforts and achievements have been largely focused on the quality of its products and services. But that’s not all GM has to be proud of. In 2009, GM received a wide range of awards and accolades that have set an exciting tone for the year to come.
Just recently, Chevrolet was proud to accept seven Consumers Digest Best Buy Awards for its stellar lineup. So too was Buick, which received two Consumers Digest Best Buy Awards for the 2010 Enclave and 2010 LaCrosse. The prestigious award was also presented to GMC’s 2010 Yukon, Acadia, Sierra and Terrain as well as Cadillac’s 2010 SRX and 2010 CTS.
The future is looking very bright for GM. And if you’re as enthusiastic as we are, then we encourage you to join in on the conversation that’s happening on Facebook, Twitter and Flickr. See you there!
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